By Kerry Roberts [ Digital Analyst]     Clicks, Click Through Rates, Impressions, Engagement, Reach… You’ve seen the endless list of fancy terms; satisfying an overwhelming thirst for data points. What do these terms actually mean, and what is their value? Georges Seurat was one of the forefathers of impressionist art and synonymous with a technique know…

By Kerry Roberts [ Digital Analyst]   Flash Back: Throughout my undergraduate learning, majoring in Biochemistry and Mathematics, one of the most vivid principles that was impressed upon me is; that, in nature, “Form Follows Function.” In other words, the purpose of a ‘thing’ DETERMINES the shape and appearance of that thing. There are billions of…